Complete kit with hipster seed packaging and nutrients.
A small seedling tray for germinating your seeds.
IKEA nutrients with sweedish extract.
Pumice stone were probably chosen because they are pretty and light.
Easy to refill and a handy water level indicator.
Resetting the water level perhaps?
I'm going to guess they went with full spectrum fluorescents and not LEDS for the grow lights.
Plants grow faster when you play music to them, no really they do.
Make sure to top up that water level.
The lights are always on, doesn't seem to have a timer.
Selfies, with plants....hmmm ok.
The video also features stretching with your plants.
Now enjoy your fresh home grown produce.